MARKETING CHALLENGE

Marketing is the core of an operating business and one needs more than theory when looking at marketing. Therefore, the aim of this challenge is to develop a complete marketing campaign. You'll be expected to prepare a 10 minute presentation explaining how you will go about marketing your product.

How:
Teams of 4 randomly formed

Prepare:
Format:
3.5 hour preparation, slide deck to upload before presentation

 

MARKETING CHALLENGE
STRATEGY CHALLENGE

STRATEGY CHALLENGE

Based on real facts and figures, this challenge will test your strategic decision-making skills. Using the information provided, you will be asked to develop a long-term strategy for a firm. In other words, can you develop a plan that will maximize the company's competitive advantage?

How:
Teams of 4 randomly formed

Prepare:
Format:
3h preparation, slide deck to upload before presentation

NEGOTIATION CHALLENGE

During the negotiation challenge, you will be asked to base yourself on real figures to determine the ideal price at which you are willing to sell, or buy, a company. You will be negotiating the terms of the deal with another team who, just like you, will want to get the best out of their efforts!

How:
Teams of 4 randomly formed

Prepare:
Format:
4h preparation, slide deck to upload before presentation

 

NEGOTIATION CHALLENGE

WORKSHOPS

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